:root {
  /* Светлая тема */
  --bg: #fafaf7;
  --bg-2: #ffffff;
  --bg-3: #f2f2ec;
  --line: #e5e5de;
  --text: #0e0e0e;
  --text-2: #3b3b3b;
  --muted: #6b6b6b;
  /* Брендовый цвет #8B8BF0 и его оттенки */
  --brand: #8b8bf0;         /* фирменный: логотип, рамки, подсветки */
  --accent: #5b5bd6;        /* заливки кнопок и бейджей — темнее бренда, чтобы белый текст читался */
  --accent-hover: #4a4ac4;
  --accent-line: #8b8bf0;   /* рамки */
  --accent-text: #4848c0;   /* акцентный текст и мелкие значки */
  --accent-soft: #eeeefd;   /* тонированный фон */
  --accent-mark: #d2d2fb;   /* маркер под словами */
  --accent-ink: #ffffff;
  --shadow: 0 18px 50px rgba(20, 20, 10, .10);
  --radius: 20px;
  --font: 'Manrope', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 80px; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; }
img, video { max-width: 100%; display: block; }
h1, h2, h3 { line-height: 1.1; letter-spacing: -0.02em; margin: 0 0 16px; font-weight: 800; }
h1 { font-size: clamp(36px, 6vw, 68px); }
h2 { font-size: clamp(28px, 4vw, 46px); max-width: 820px; }
h3 { font-size: 20px; font-weight: 700; }
p { margin: 0 0 12px; }
.container { width: 100%; max-width: 1200px; margin: 0 auto; padding: 0 20px; }
.narrow { max-width: 820px; }
.muted { color: var(--muted); }
.small { font-size: 14px; }
.lead { font-size: clamp(17px, 1.6vw, 20px); color: var(--text-2); max-width: 680px; margin-bottom: 32px; }
.accent { font-style: normal; color: inherit; background: linear-gradient(transparent 58%, var(--accent-mark) 58%, var(--accent-mark) 94%, transparent 94%); padding: 0 .06em; -webkit-box-decoration-break: clone; box-decoration-break: clone; }
.kicker { display: inline-block; background: var(--accent-soft); color: var(--accent-text); padding: 5px 12px; border-radius: 999px; font-weight: 800; text-transform: uppercase; letter-spacing: .08em; font-size: 13px; margin-bottom: 18px; }
:focus-visible { outline: 2px solid var(--accent-line); outline-offset: 3px; border-radius: 6px; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  padding: 15px 26px; border-radius: 999px; font-weight: 700; font-size: 16px;
  text-decoration: none; border: 1.5px solid transparent; cursor: pointer; font-family: inherit;
  transition: transform .15s ease, background .15s ease, border-color .15s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--accent); color: var(--accent-ink); }
.btn-primary:hover { background: var(--accent-hover); }
.btn-primary { box-shadow: 0 8px 20px rgba(91, 91, 214, .28); }
.btn-ghost { border-color: #cfcfc6; background: var(--bg-2); color: var(--text); background: transparent; }
.btn-ghost:hover { border-color: var(--text); }
.btn-sm { padding: 10px 18px; font-size: 14px; }
.btn-lg { padding: 18px 34px; font-size: 18px; }
.btn-block { width: 100%; }
.link-accent { color: var(--text); font-weight: 800; text-decoration: underline; text-decoration-color: var(--accent-line); text-decoration-thickness: 3px; text-underline-offset: 4px; }
.link-accent:hover { text-decoration-color: var(--text); }

/* Header */
.header { position: sticky; top: 0; z-index: 20; background: rgba(250,250,247,.86); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border-bottom: 1px solid var(--line); }
.header-inner { display: flex; align-items: center; gap: 24px; height: 68px; }
.logo { display: inline-flex; align-items: center; gap: 10px; font-weight: 800; font-size: 22px; text-decoration: none; letter-spacing: -.02em; }
.logo-mark { width: 30px; height: 30px; color: var(--text); flex: none; }
.nav { display: flex; gap: 22px; margin-left: 12px; }
.nav a { text-decoration: none; color: var(--text-2); font-size: 15px; font-weight: 500; white-space: nowrap; }
.nav a:hover { color: var(--text); }
.header-actions { margin-left: auto; display: flex; align-items: center; gap: 14px; }
.lang { display: inline-flex; background: var(--bg-2); border: 1px solid var(--line); border-radius: 999px; padding: 3px; }
.lang a { text-decoration: none; font-size: 13px; font-weight: 700; padding: 5px 10px; border-radius: 999px; color: var(--muted); }
.lang a.active { background: var(--text); color: var(--bg); }

/* Hero */
.hero { padding: 56px 0 56px; position: relative; }
.hero h1 { font-size: clamp(34px, 4.6vw, 58px); }
.hero::before {
  content: ''; position: absolute; inset: -200px 0 auto 40%; height: 600px; pointer-events: none;
  background: radial-gradient(closest-side, rgba(139,139,240,.28), transparent 70%);
}
.hero-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: 56px; align-items: center; position: relative; }
.actions { display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 28px; }
.hero-agency .kicker { margin-top: 28px; }

/* Hero visual: ролик → Telegram → Instagram, всё видно сразу */
.hv-wrap { width: 100%; max-width: 480px; margin: 0 auto; }
.hv { position: relative; padding: 0 0 18px; }
.hv-reel { position: relative; width: 60%; margin-left: auto; margin-right: 4%; aspect-ratio: 9 / 15; border-radius: 26px; overflow: hidden; background: #111;
  box-shadow: 0 30px 70px rgba(20,20,10,.22); }
.hv-reel img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center 18%; }
.hv-reel::after { content: ''; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,.35), transparent 25%, transparent 70%, rgba(0,0,0,.45)); }
.hv-tag, .hv-dur { position: absolute; z-index: 1; padding: 5px 10px; border-radius: 999px; background: rgba(0,0,0,.55); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); font-size: 12px; font-weight: 700; color: #fff; }
.hv-tag { top: 14px; left: 14px; }
.hv-dur { bottom: 14px; right: 14px; font-variant-numeric: tabular-nums; }
.hv-play { position: absolute; z-index: 1; top: 50%; left: 50%; transform: translate(-50%, -50%); width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center; color: #fff;
  background: rgba(0,0,0,.4); border: 1.5px solid rgba(255,255,255,.9); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); }
.hv-play svg { width: 28px; height: 28px; margin-left: 4px; }
.hv-card { position: absolute; z-index: 2; background: rgba(255,255,255,.96); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px); border: 1px solid var(--line); border-radius: 18px; padding: 14px; box-shadow: var(--shadow); font-size: 14px; }
.hv-card small { color: var(--muted); font-size: 12px; }
.hv-tg { top: 38%; left: 0; width: 54%; }
.hv-tg-head { display: flex; align-items: center; gap: 8px; margin-bottom: 8px; }
.hv-tg-head small { margin-left: auto; }
.hv-avatar { width: 28px; height: 28px; border-radius: 50%; background: var(--bg-3); border: 1px solid var(--line); display: grid; place-items: center; flex: none; }
.hv-avatar .logo-mark { width: 16px; height: 16px; }
.hv-tg p { margin: 0 0 12px; color: var(--text-2); }
.hv-tg-btns { display: flex; gap: 6px; }
.hv-tg-btns span { flex: 1; display: inline-flex; align-items: center; justify-content: center; gap: 4px; padding: 9px 6px; border-radius: 10px; font-weight: 800; font-size: 13px; white-space: nowrap; }
.hv-approve { background: var(--accent); color: var(--accent-ink); box-shadow: 0 0 0 4px rgba(139,139,240,.3); }
.hv-approve svg { width: 15px; height: 15px; }
.hv-edit { background: var(--bg-3); color: var(--text-2); }
.hv-ig { bottom: 0; right: 0; width: 62%; display: flex; align-items: center; gap: 10px; }
.hv-ig b { display: block; font-size: 14px; line-height: 1.25; }
.hv-ig-icon { width: 36px; height: 36px; flex: none; border-radius: 10px; display: grid; place-items: center; color: #fff; background: radial-gradient(circle at 30% 107%, #fdf497 0%, #fd5949 45%, #d6249f 60%, #285aeb 90%); }
.hv-ig-icon svg { width: 22px; height: 22px; }
.hv-ok { margin-left: auto; width: 26px; height: 26px; flex: none; border-radius: 50%; display: grid; place-items: center; background: var(--accent); color: var(--accent-ink); }
.hv-ok svg { width: 15px; height: 15px; }
.hv-n { position: absolute; z-index: 3; top: -12px; left: -12px; width: 28px; height: 28px; border-radius: 50%; display: grid; place-items: center; background: var(--text); color: var(--bg); font-weight: 800; font-size: 14px; box-shadow: 0 0 0 4px var(--bg); }
.hv-n1 { top: 12px; left: auto; right: 12px; box-shadow: none; }
.hv-tag { left: auto; right: 48px; }
.hv-steps { list-style: none; margin: 26px 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; font-size: 13px; color: var(--text-2); font-weight: 600; line-height: 1.3; }
.hv-steps li { display: flex; gap: 8px; align-items: flex-start; }
.hv-steps span { flex: none; width: 20px; height: 20px; border-radius: 50%; display: grid; place-items: center; background: var(--text); color: var(--bg); font-size: 11px; font-weight: 800; }

/* Быстрые факты под кнопками */
.stats { display: grid; grid-template-columns: repeat(3, auto); justify-content: start; gap: 12px 36px; margin: 8px 0 0; }
.stats div { border-left: 3px solid var(--accent); padding-left: 12px; }
.stats dt { font-size: 22px; font-weight: 800; letter-spacing: -.02em; line-height: 1.2; }
.stats dd { margin: 0; color: var(--muted); font-size: 14px; }

/* Sections */
.section { padding: 80px 0; border-top: 1px solid var(--line); }
.h2-wide { max-width: 980px; margin-bottom: 36px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.card { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px; box-shadow: 0 1px 2px rgba(0,0,0,.03); }
.card p { color: var(--text-2); margin: 0; }
.pain .card h3 { display: inline; background: linear-gradient(transparent 58%, var(--accent-mark) 58%); }
.pain .card h3 + p { margin-top: 12px; }

.how-title { max-width: 900px; }
.how-steps { list-style: none; padding: 0; margin: 8px 0 0; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.how-step { background: var(--bg-2); border: 1px solid var(--line); border-radius: 24px; padding: 30px; display: flex; flex-direction: column; gap: 26px; }
.how-meta { display: flex; align-items: center; gap: 12px; margin-bottom: 18px; }
.how-n { width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; background: var(--accent); color: var(--accent-ink); font-weight: 800; font-size: 20px; }
.how-time { display: inline-flex; align-items: center; gap: 6px; padding: 6px 12px; border-radius: 999px; background: var(--bg-3); color: var(--text); font-weight: 700; font-size: 14px; }
.how-time svg { width: 16px; height: 16px; }
.how-step h3 { font-size: clamp(24px, 2.4vw, 30px); margin-bottom: 10px; }
.how-step p { margin: 0; color: var(--text-2); font-size: 17px; }
.how-chat { margin-top: auto; background: #dfe9d6; border: 1px solid #d3dfc8; border-radius: 18px; padding: 16px; display: flex; flex-direction: column; gap: 8px; font-size: 14px; }
.msg { max-width: 85%; padding: 10px 13px; border-radius: 14px; line-height: 1.4; color: #111; box-shadow: 0 1px 1px rgba(0,0,0,.08); }
.msg-bot { background: #fff; align-self: flex-start; border-bottom-left-radius: 4px; }
.msg-you { background: #effdde; align-self: flex-end; border-bottom-right-radius: 4px; }
.msg small { display: block; margin-top: 4px; color: #4f8a43; font-size: 12px; }
.voice { display: flex; align-items: center; gap: 8px; min-width: 170px; }
.voice-play { width: 26px; height: 26px; border-radius: 50%; background: #5fb85a; color: #fff; display: grid; place-items: center; flex: none; }
.voice-play svg { width: 14px; height: 14px; margin-left: 2px; }
.wave { flex: 1; height: 18px; background: repeating-linear-gradient(90deg, #5fb85a 0 2px, transparent 2px 5px);
  clip-path: polygon(0 60%, 8% 30%, 16% 55%, 24% 10%, 32% 50%, 40% 25%, 48% 65%, 56% 15%, 64% 45%, 72% 30%, 80% 60%, 88% 35%, 100% 55%, 100% 100%, 0 100%); }
.voice-t { font-size: 12px; color: #4f8a43; font-variant-numeric: tabular-nums; }
.msg-btns { display: flex; gap: 6px; }
.msg-btns span { flex: 1; box-shadow: 0 1px 1px rgba(0,0,0,.08); display: inline-flex; align-items: center; justify-content: center; gap: 4px; padding: 9px 6px; border-radius: 10px; font-weight: 800; font-size: 13px; }
.msg-btns svg { width: 15px; height: 15px; }
.we-do { margin-top: 16px; background: var(--bg-2); border: 1px dashed #cfcfc6; border-radius: 24px; padding: 26px 30px; }
.we-do-title { font-weight: 800; font-size: 20px; margin: 0 0 14px; }
.we-do ul { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 10px; }
.we-do li { display: inline-flex; align-items: center; gap: 6px; padding: 8px 14px; border-radius: 999px; background: var(--bg-3); color: var(--text); font-size: 15px; font-weight: 600; }
.we-do li svg { width: 18px; height: 18px; padding: 3px; border-radius: 50%; background: var(--accent); color: var(--accent-ink); }
.how-cta { display: flex; align-items: center; gap: 16px; flex-wrap: wrap; margin-top: 28px; }

/* Оркестр: живая 3D-сцена (three.js) + карточки ролей */
.orch-stage { position: relative; height: 560px; margin-top: 12px; border-radius: 28px; overflow: hidden;
  background: radial-gradient(ellipse 80% 70% at 50% 70%, #ffffff, var(--accent-soft) 75%); border: 1px solid var(--line); }
.o3-canvas { position: absolute; inset: 0; width: 100%; height: 100%; display: block; }
html:not(.js) .o3, .o3.o3-fail { display: none; }
.o3-labels { position: absolute; inset: 0; pointer-events: none; }
.o3-label { position: absolute; left: 0; top: 0; transform: translate(-50%, -100%); display: inline-flex; align-items: center; gap: 5px;
  padding: 5px 10px 5px 7px; border-radius: 999px; background: rgba(255,255,255,.94); border: 1px solid var(--line); box-shadow: 0 6px 16px rgba(30,30,90,.12);
  font-size: 12.5px; font-weight: 800; white-space: nowrap; color: var(--text); opacity: 0; transition: background .25s, color .25s, border-color .25s, opacity .4s; }
.o3-ready .o3-label { opacity: 1; }
.o3-label svg { width: 15px; height: 15px; color: var(--accent-text); flex: none; }
.o3-label.active { background: var(--accent); border-color: var(--accent); color: #fff; }
.o3-label.active svg { color: #fff; }
.o3-label-c { background: #0e0e0e; color: #fff; border-color: #0e0e0e; }
.o3-label-c svg { color: #fff; width: 18px; height: 18px; }
.o3-toast { position: absolute; left: 50%; bottom: 74px; transform: translate(-50%, 10px); margin: 0; padding: 10px 16px; border-radius: 14px; background: #0e0e0e; color: #fff;
  font-weight: 800; font-size: 14px; box-shadow: 0 14px 30px rgba(30,30,90,.25); opacity: 0; transition: opacity .35s, transform .35s; pointer-events: none; white-space: nowrap; }
.o3-toast.show { opacity: 1; transform: translate(-50%, 0); }
.o3-hint { position: absolute; left: 16px; right: 16px; bottom: 14px; margin: 0; display: flex; justify-content: center; align-items: center; gap: 6px; text-align: center;
  font-size: 13.5px; font-weight: 600; color: var(--text-2); }
.o3-hint svg { width: 15px; height: 15px; color: var(--accent-text); flex: none; }

.orch-cards { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; margin-top: 16px; }
.orch-card.orch-card-dark { grid-column: span 2; background: #0e0e0e; border-color: #0e0e0e; color: #fff; }
.orch-card.orch-card-dark .orch-icon { background: #1d1d2e; color: #fff; }
.orch-card.orch-card-dark .orch-icon svg { width: 28px; height: 28px; }
.orch-card.orch-card-dark .orch-instr { color: var(--brand); }
.orch-card.orch-card-dark p:last-child { color: #cfcfd8; font-size: 15px; }
.orch-card.orch-card-dark h3 { font-size: 22px; }
.orch-card { background: var(--bg-2); border: 1px solid var(--line); border-radius: 18px; padding: 16px 18px; transition: transform .2s ease, border-color .2s ease; }
.orch-card:hover { transform: translateY(-3px); border-color: var(--brand); }
.orch-head { display: flex; align-items: center; justify-content: space-between; gap: 8px; margin-bottom: 10px; }
.orch-icon { width: 40px; height: 40px; border-radius: 12px; display: grid; place-items: center; background: var(--accent-soft); color: var(--accent-text); }
.orch-icon svg { width: 22px; height: 22px; }
.orch-inner { display: inline-flex; align-items: center; gap: 4px; font-size: 10.5px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); white-space: nowrap; }
.orch-inner svg { width: 12px; height: 12px; color: var(--brand); }
.orch-card h3 { font-size: 17px; margin: 0; }
.orch-instr { margin: 2px 0 6px; font-size: 12.5px; font-weight: 700; color: var(--accent-text); }
.orch-card p:last-child { margin: 0; font-size: 14px; line-height: 1.45; color: var(--text-2); }

.orch-flow { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr; align-items: stretch; gap: 10px; margin-top: 16px; }
.orch-step { background: var(--bg-2); border: 1px solid var(--line); border-radius: 18px; padding: 18px 20px; display: flex; flex-direction: column; gap: 6px; }
.orch-step b { font-size: 17px; }
.orch-step > span { color: var(--text-2); font-size: 15px; }
.orch-out { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }
.orch-out > span { color: rgba(255,255,255,.88); }
.orch-arrow { display: grid; place-items: center; color: var(--brand); }
.orch-arrow svg { width: 26px; height: 26px; }
.orch-notes { list-style: none; margin: 4px 0 0; padding: 0; display: flex; flex-wrap: wrap; gap: 6px; }
.orch-notes li { display: inline-flex; align-items: center; gap: 4px; padding: 4px 10px; border-radius: 999px; background: var(--accent-soft); color: var(--accent-text); font-size: 13px; font-weight: 700; }
.orch-notes svg { width: 13px; height: 13px; }

/* Примеры: вертикальные ролики, превью крутится без звука */
.ex-grid { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(6, 1fr); gap: 14px; }
.ex-item { display: flex; flex-direction: column; gap: 12px; }
.ex-card { position: relative; display: block; width: 100%; aspect-ratio: 9 / 16; padding: 0; border: 0; border-radius: 18px; overflow: hidden; cursor: pointer;
  background: #111; box-shadow: 0 14px 34px rgba(20,20,60,.16); transition: transform .25s ease, box-shadow .25s ease; }
.ex-card:hover { transform: translateY(-4px); box-shadow: 0 22px 44px rgba(20,20,60,.24); }
.ex-card:focus-visible { outline: 3px solid var(--brand); outline-offset: 3px; }
.ex-prev { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.ex-card::after { content: ''; position: absolute; inset: 0; background: linear-gradient(180deg, transparent 60%, rgba(0,0,0,.45)); pointer-events: none; }
.ex-play { position: absolute; z-index: 1; left: 50%; top: 50%; transform: translate(-50%, -50%) scale(.92); width: 54px; height: 54px; border-radius: 50%; display: grid; place-items: center;
  color: #fff; background: rgba(0,0,0,.35); border: 1.5px solid rgba(255,255,255,.9); backdrop-filter: blur(6px); -webkit-backdrop-filter: blur(6px); transition: transform .25s, background .25s; }
.ex-play svg { width: 24px; height: 24px; margin-left: 3px; }
.ex-card:hover .ex-play { transform: translate(-50%, -50%) scale(1.05); background: var(--accent); border-color: var(--accent); }
.ex-dur { position: absolute; z-index: 1; right: 10px; bottom: 10px; padding: 3px 8px; border-radius: 999px; background: rgba(0,0,0,.6); color: #fff; font-size: 12px; font-weight: 700; font-variant-numeric: tabular-nums; }
.ex-cap b { display: block; font-size: 16px; }
.ex-format { display: block; font-size: 13px; font-weight: 700; color: var(--accent-text); margin-bottom: 4px; }
.ex-cap p { margin: 0 0 8px; font-size: 13.5px; line-height: 1.4; color: var(--text-2); }
.ex-tags { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 4px; }
.ex-tags li { font-size: 11.5px; font-weight: 700; padding: 3px 8px; border-radius: 999px; background: var(--bg-3); color: var(--muted); }

.ex-modal { padding: 0; border: 0; background: transparent; max-width: none; max-height: none; width: 100%; height: 100%; }
.ex-modal::backdrop { background: rgba(10,10,25,.82); backdrop-filter: blur(6px); }
.ex-modal[open] { display: grid; place-items: center; }
.ex-modal-box { position: relative; height: min(88vh, 860px); aspect-ratio: 9 / 16; max-width: 94vw; display: flex; flex-direction: column; gap: 10px; }
.ex-full { width: 100%; flex: 1; min-height: 0; border-radius: 18px; background: #000; object-fit: contain; }
.ex-modal-title { margin: 0; text-align: center; color: #fff; font-weight: 700; font-size: 15px; }
.ex-close { position: absolute; z-index: 2; top: 10px; right: 10px; width: 40px; height: 40px; border-radius: 50%; border: 0; cursor: pointer; display: grid; place-items: center;
  background: rgba(255,255,255,.92); color: #0e0e0e; }
.ex-close svg { width: 20px; height: 20px; }

.table-wrap { overflow-x: auto; background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); margin-bottom: 14px; -webkit-overflow-scrolling: touch; }
.compare { width: 100%; border-collapse: collapse; min-width: 760px; font-size: 15px; }
.compare th, .compare td { padding: 16px 18px; text-align: left; border-bottom: 1px solid var(--line); vertical-align: top; }
.compare tbody tr:last-child > * { border-bottom: 0; }
.compare thead th { font-size: 14px; color: var(--muted); font-weight: 700; }
.compare tbody th { font-weight: 700; color: var(--text); white-space: nowrap; }
.compare td { color: var(--text-2); }
.compare .hl { background: var(--accent-soft); color: var(--text); font-weight: 700; }
.compare thead .hl { color: var(--text); }

/* Pricing */
.who-row { display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; margin-bottom: 14px; }
.who-label { margin: 0; font-size: 22px; font-weight: 800; letter-spacing: -.01em; }
.billing { display: inline-flex; background: var(--bg-2); border: 1px solid var(--line); border-radius: 999px; padding: 4px; }
.billing button { font: inherit; font-size: 15px; font-weight: 700; color: var(--muted); background: none; border: 0; padding: 10px 18px; border-radius: 999px; cursor: pointer; }
.billing button.active { background: var(--text); color: var(--bg); }
.who-tabs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-bottom: 28px; }
.who-tab { display: flex; align-items: center; gap: 14px; text-align: left; font: inherit; color: var(--text); cursor: pointer;
  background: var(--bg-2); border: 1.5px solid var(--line); border-radius: 18px; padding: 16px 18px; transition: border-color .15s, background .15s; }
.who-tab:hover { border-color: #bdbdb4; }
.who-tab b { display: block; font-size: 17px; line-height: 1.25; }
.who-tab small { display: block; color: var(--muted); font-size: 14px; }
.who-icon { flex: none; width: 44px; height: 44px; border-radius: 12px; display: grid; place-items: center; background: var(--bg-3); color: var(--muted); transition: background .15s, color .15s; }
.who-icon svg { width: 24px; height: 24px; }
.who-tab[aria-selected="true"] { border-color: var(--accent-line); background: var(--accent-soft); box-shadow: 0 0 0 1px var(--accent-line); }
.who-tab[aria-selected="true"] .who-icon { background: var(--accent); color: var(--accent-ink); }
.js .audience[data-inactive] { display: none; }
.audience { animation: fade-in .25s ease; }
@keyframes fade-in { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
.pitch { font-size: clamp(20px, 2.2vw, 26px); font-weight: 800; letter-spacing: -.01em; margin: 0 0 22px; }
.first-step { margin: 22px 0 0; font-weight: 700; color: var(--text); }
.first-step span { display: inline-grid; place-items: center; width: 24px; height: 24px; border-radius: 50%; background: var(--accent); color: var(--accent-ink); margin-right: 6px; }
html:not(.js) .audience + .audience { margin-top: 56px; }
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; align-items: stretch; margin-top: 14px; }
.plans-smm { grid-template-columns: 1.1fr 1fr; max-width: 900px; }
.agency-box { background: var(--bg-2); border: 1px dashed #cfcfc6; border-radius: var(--radius); padding: 28px 26px; display: flex; flex-direction: column; gap: 14px; justify-content: center; }
.agency-box p { margin: 0; color: var(--text-2); }
.agency-ex { list-style: none; margin: 0; padding: 0; }
.agency-ex li { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; padding: 12px 0; border-bottom: 1px solid var(--line); }
.agency-ex li span { color: var(--muted); }
.agency-ex b { font-size: 22px; font-weight: 800; white-space: nowrap; }
.plan { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 30px 26px; display: flex; flex-direction: column; position: relative; }
.plan-hot { border-color: var(--accent-line); box-shadow: 0 0 0 1px var(--accent-line), 0 20px 50px rgba(91,91,214,.16); }
.badge { position: absolute; top: -13px; left: 26px; background: var(--accent); color: var(--accent-ink); font-size: 13px; font-weight: 800; padding: 4px 12px; border-radius: 999px; }
.plan-for { color: var(--muted); font-size: 15px; min-height: 46px; }
.price { margin: 10px 0 2px; display: flex; align-items: baseline; gap: 8px; flex-wrap: wrap; }
.price-n { font-size: 42px; font-weight: 800; letter-spacing: -.03em; }
.price-u { color: var(--muted); font-weight: 600; }
.price-note { margin: 0; }
.everyday { display: flex; align-items: center; gap: 12px; margin-top: 12px; padding: 10px 12px; border-radius: 14px; background: var(--bg-3); }
.everyday-pic { width: 48px; height: 48px; flex: none; border-radius: 12px; overflow: hidden; display: grid; place-items: center; background: var(--accent); color: var(--accent-ink); }
.everyday-pic svg { width: 30px; height: 30px; }
.everyday-pic img { width: 100%; height: 100%; object-fit: cover; }
.everyday b { display: block; font-size: 16px; font-weight: 800; }
.everyday small { display: block; color: var(--muted); font-size: 14px; }
.volumes { list-style: none; padding: 16px 0; margin: 14px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; gap: 18px; flex-wrap: wrap; color: var(--text-2); font-size: 15px; }
.volumes b { color: var(--text); font-size: 20px; }
.features { list-style: none; padding: 0; margin: 0 0 24px; flex: 1; }
.features li { padding: 5px 0 5px 28px; position: relative; color: var(--text-2); font-size: 15px; }
.features li::before { content: '✓'; position: absolute; left: 0; top: 7px; width: 18px; height: 18px; border-radius: 50%; display: grid; place-items: center; background: var(--accent); color: var(--accent-ink); font-size: 11px; font-weight: 800; }
.pricing-foot { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; margin: 32px 0 20px; }
.extras { color: var(--text-2); }
.rules { color: var(--muted); font-size: 14px; padding-left: 18px; margin: 0; columns: 2; column-gap: 40px; }
.rules li { margin-bottom: 6px; break-inside: avoid; }

/* FAQ */
.faq details { border-bottom: 1px solid var(--line); }
.faq summary:hover { color: var(--text-2); }
.faq summary { cursor: pointer; list-style: none; padding: 22px 40px 22px 0; font-weight: 700; font-size: 18px; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; position: absolute; right: 4px; top: 50%; transform: translateY(-50%); width: 30px; height: 30px; border-radius: 50%; display: grid; place-items: center; background: var(--accent); color: var(--accent-ink); font-size: 22px; font-weight: 500; line-height: 1; transition: transform .2s; }
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { color: var(--text-2); padding-bottom: 22px; margin: 0; max-width: 720px; }

/* Final */
.final { text-align: center; background: radial-gradient(ellipse at center top, rgba(139,139,240,.28), transparent 60%); }
.final-inner { display: flex; flex-direction: column; align-items: center; }
.final h2 { max-width: none; }
.final .lead { margin-left: auto; margin-right: auto; }
.final .btn { margin-bottom: 32px; }
.contacts { display: flex; gap: 12px 28px; flex-wrap: wrap; justify-content: center; }
.contacts a { font-weight: 700; text-decoration: none; border-bottom: 2px solid var(--accent-line); padding-bottom: 2px; }
.contacts a:hover { border-color: var(--text); }

/* Agency */
.calc { background: var(--bg-2); border: 1px solid var(--line); border-radius: var(--radius); padding: 30px; display: grid; grid-template-columns: 1fr 1.2fr; gap: 32px; align-items: center; }
.calc-inputs { display: grid; gap: 24px; }
.calc label { display: grid; gap: 10px; font-weight: 600; }
.calc input[type=range] { width: 100%; accent-color: var(--accent-text); }
.calc-out { margin: 0; display: grid; gap: 4px; }
.calc-out > div { display: flex; justify-content: space-between; gap: 16px; padding: 12px 0; border-bottom: 1px solid var(--line); }
.calc-out dt { color: var(--muted); }
.calc-out dd { margin: 0; font-weight: 800; font-size: 20px; white-space: nowrap; }
.calc-profit dd { color: var(--text); font-size: 30px; }
.calc-profit dd span { background: linear-gradient(transparent 58%, var(--accent-mark) 58%); }
.calc .small { grid-column: 1 / -1; margin: 0; }
.offer { margin-top: 22px; font-weight: 800; color: var(--text); }
.offer::before { content: '★'; display: inline-grid; place-items: center; width: 24px; height: 24px; border-radius: 50%; background: var(--accent); color: var(--accent-ink); margin-right: 8px; font-size: 13px; }

input, textarea {
  width: 100%; font: inherit; font-size: 16px; color: var(--text); background: var(--bg-2);
  border: 1px solid #d6d6ce; border-radius: 12px; padding: 13px 14px;
}
input:focus, textarea:focus { outline: none; border-color: var(--accent-line); box-shadow: 0 0 0 3px rgba(139,139,240,.3); }
.lead-form { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.lead-form label { display: grid; gap: 8px; font-size: 14px; font-weight: 600; color: var(--text-2); }
.lead-form .full { grid-column: 1 / -1; }
.lead-form .hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.form-status { margin: 0; min-height: 1.5em; font-weight: 600; }
.form-status.ok { color: var(--accent-text); }
.form-status.err { color: #c0392b; }

/* Footer */
.footer { border-top: 1px solid var(--line); padding: 40px 0; background: var(--bg-2); }
.footer-inner { display: flex; justify-content: space-between; align-items: flex-start; gap: 24px; flex-wrap: wrap; }
.footer .logo { margin-bottom: 8px; }
.footer-links { display: flex; gap: 12px 24px; flex-wrap: wrap; }
.footer-links a { text-decoration: none; color: var(--text-2); }
.makers { margin: 26px 0 0; font-size: 14px; color: var(--muted); }
.makers a, .footer-makers a { color: var(--text); font-weight: 700; text-decoration: underline; text-decoration-color: var(--accent-line); text-decoration-thickness: 2px; text-underline-offset: 3px; }
.footer-makers { margin: 0; display: flex; gap: 6px; flex-wrap: wrap; align-items: baseline; }
.footer-links a:hover { color: var(--text); text-decoration: underline; text-decoration-color: var(--accent-line); text-decoration-thickness: 2px; }

/* Responsive */
@media (max-width: 1180px) { .nav { display: none; } }
@media (max-width: 1020px) {
  .nav { display: none; }
  .hero-grid { grid-template-columns: 1fr; }
  .ex-grid { grid-template-columns: repeat(3, 1fr); }
  .orch-stage { height: 460px; }
  .orch-cards { grid-template-columns: repeat(2, 1fr); }
  .orch-flow { grid-template-columns: 1fr; }
  .orch-arrow { transform: rotate(90deg); height: 22px; }
  .plans, .plans-smm { grid-template-columns: 1fr; max-width: 520px; }
  .who-tabs { grid-template-columns: 1fr; gap: 8px; }
  .who-tab { padding: 12px 14px; }
  .who-icon { width: 38px; height: 38px; }
  .calc { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .container { padding: 0 16px; }
  .header-cta { display: none; }
  .hero { padding: 44px 0 40px; }
  .section { padding: 56px 0; }
  .grid-3, .how-steps { grid-template-columns: 1fr; }
  .how-step { padding: 22px; }
  .we-do { padding: 20px; }
  .we-do li { font-size: 14px; padding: 7px 12px; }
  .orch-stage { border-radius: 22px; }
  .orch-cards { grid-template-columns: 1fr; }
  .orch-card.orch-card-dark { grid-column: auto; }
  /* На телефоне подписываем только того, кто несёт ноту, и Дирижёра */
  .o3-ready .o3-label:not(.active):not(.o3-label-c) { opacity: 0; }
  .orch-stage { height: 380px; }
  .o3-label { font-size: 11px; padding: 4px 8px 4px 6px; }
  .o3-label svg { width: 13px; height: 13px; }
  .o3-hint { font-size: 12px; bottom: 10px; }
  .o3-toast { bottom: 58px; font-size: 13px; }
  .ex-grid { grid-template-columns: repeat(2, 1fr); gap: 12px; }
  .ex-play { width: 46px; height: 46px; }
  .actions .btn { width: 100%; }
  .stats { grid-template-columns: 1fr 1fr 1fr; gap: 10px 14px; }
  .stats div { padding-left: 8px; }
  .stats dt { font-size: 16px; }
  .stats dd { font-size: 12px; }
  .hv-card { padding: 11px; font-size: 13px; border-radius: 14px; }
  .hv-tg { width: 60%; top: 34%; }
  .hv-tg-btns span { font-size: 12px; padding: 8px 4px; }
  .hv-ig { width: 74%; }
  .hv-ig b { font-size: 13px; }
  .hv-play { width: 52px; height: 52px; }
  .hv-steps { font-size: 12px; }
  .rules { columns: 1; }
  .lead-form { grid-template-columns: 1fr; }
  .calc { padding: 20px; }
  .calc-profit dd { font-size: 24px; }
  .btn { white-space: normal; text-align: center; }
}